Audiencly Case Study Lords Mobile

Phase 1

Story

Lords Mobile​ is a free-to-play strategy game developed and published by ​IGG​. The game has more than 200 million players around the world and a achieved a loyal community fan base.

Phase 2

Campaign goal

Our ​Lords Mobile​ user acquisition campaign was planned and organized with the target to have big size Influencers representing and showing the mobile game in on their Social Media Channel. Influencers were selected with main audience from​ the US, UK, France, and Germany who identify with Mobile gaming fans.

Promotion content showcased Influencers playing and enjoying Lords Mobile integrated in their original video. The Influencer animated their audience from across social media to download and try out Lords Mobile to join their community.

Phase 3

Creator Content

See the creative promotion videos for the campaign
Lords Mobile content

Phase 4

Event Page Concept

To increase the conversion factor of each promotion video the viewer will be redirected to an event page which displays all details about the event and forwards the viewer to the direct download link for their detected device.

Lords Mobile event pages

The Campaign was successful in acquiring new users, building a bigger community and fan base and increasing the brand awareness of the app all around social media with a very positive reputation.

Phase 5

Campaign results

30+
Influencer
11M+
Impressions
8.5%
Engagement rate

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