Audiencly Case Study Shadow Legends

Phase 1

Story

RAID: Shadow Legends is a free action RPG mobile game, developed and released by Plarium in January 2019 for Android and iOS devices. It is a turn-based fantasy collecting role-playing game with more than 300 collectible champions from 16 factions, in 15 different character types. Raid has achieved over 1M+ daily in-game players in the time of just a few months and a consistent App Store rating of 4,8 Stars.

Phase 2

Campaign goal

The Campaign with Raid: Shadow Legends has started in mid-June and has involved 50+ Creators on Youtube who did advertisement integrations in their video content to show all app features and call the viewers to action.

Target Influencers where overall Gaming & Entertainment Youtuber that can do an authentic promotion and an effective Call to Action. The Overall goal was to acquire Users and achieve a high user retention rate.

Phase 3

Creator Content

See the creative promotion videos for the campaign

Phase 4

Campaign results

50+
Influencer
11M+
Impressions
100k+
Downloads
92%
Like rating
7.7%
Engagement rate
Top #3
App ranking

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