hunger Heroes

Audiencly Case Study Hunger Heroes

Phase 1

Story

GTarcade Hunger Heroes is a charity campaign hosted by GTarcade to raise awareness of hunger and drive action to tackle child famine by inviting people to experience hunger and share their experiences. Gtarcade is a gaming platform with millions of MMO Game fans providing games like League of Angels, Legacy of Discord or Rangers of Oblivion.

Campaign strategies

The Hunger Heros campaign from Gtarcade was planned in cooperation with Audiencly in order to spread awareness for the world hunger problems. 6 of our Audiencly Influencers have included a sport for the Hunger Heros Campaign in their Video and explained the story behind the event.

After identifying the target markets in Latin America, Spain & Turkey, we carefully crafted an influencer marketing campaign, to reach and educate new users about the event. Influencers were selected based on their overall alignment with content themes, audience demographics, and anticipated video performance as well as authenticity

Phase 2

Campaign Target

The main target of the influencer campaign was to redirect the viewers to donate meals on ShareTheMeal and achieve an increase in the Gtarcade community activity on social media as well as on their platform games. A strong bond between the users and Gtarcade was aimed to achieve with the community event.

Phase 3

Creator Content

See the creative promotion videos for the campaign
YosoPlex Hunger Heroes

1M
Subscribers

500k+
Impressions

7.5%
Engagement rate

1.6M
Subscribers

380+
Impressions

11.5%
Engagement rate

1.1M
Subscribers

150k+
Impressions

10%
Engagement rate

700k
Subscribers

350k+
Impressions

8.5%
Engagement rate

500k
Subscribers

250k+
Impressions

10%
Engagement rate

900k
Subscribers

350k+
Impressions

8.5%
Engagement rate

Phase 4

Campaign results

$21.000+
raised
42.000+
meals
Have been donated after only 10 days
of the campaign.
2M+
total impressions
10%+
engagement rate

Gtarcade has gained significant amount of newly acquired users.

Gtarcade’s Games achieved new peaks during the event.

Spread successfully awareness to the Hunger Heros Campaign and achieved great deeds.

Community got involved and shared their meals on every social media


Let's create your Influencer Campaign!

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