7 trends in influencer marketing

By Audiencly
7 Trends Influencer Instagram Marketing
Posted on: 11/02/2020

In this blog article we present the 7 trends in influencer marketing. An industry that has become an integral part of a successful marketing mix. Ranging from dog food to jewelry to car rims.

There is almost nothing that at least one influencer does not advertise worldwide. Of course, such a purchase only works if the respective product also fits you as an influencer. At Audiencly, we connect you with the right brands so that you can increase your sales.

The 7 trends in influencer marketing

What are the latest trends in influencer marketing now? The answers to this question look a little behind the scenes. This is also not uninteresting for followers. The following trends can help for new influencers and those who want to become one:

  1. Micro influencer for niche products
  2. Get attention with videos
  3. Use Instagram TV
  4. Show private things to retain followers
  5. Strive for long-term cooperation
  6. Find targeted interactions
  7. Pay attention to professional labeling
  8. Conclusion: It is not worth buying fake followers

1. Micro influencer for niche products

Those who are already big advertise big brands. Conversely, this usually means that many successful influencers with the same advertising will bore their followers in the long run. So-called micro influencers, the small ones on the market, can provide variety here.

Companies are particularly interested in micro influencers when it comes to advertising niche products. These are often products that are less about cosmetics, cars, furniture and other things. You don’t have that many followers yet, but you’re acting as an influencer?

Then niche products are just right for you. With micro influencer marketing, companies do not need influencers with hundreds of thousands of followers.

2. Get attention with videos

A good video attracts even more attention. Well-known influencers mostly offer professional videos to their followers. A picture alone tells a story, but a video leaves much more room to explain the properties of a product. As an influencer use Instagram TV.

3. Use Instagram TV

Speaking of Instagram TV, the whole platform has by no means exhausted its potential. You can continue to gain many followers. Instagram is still a source of inspiration for many.

Confidence in Instagram is unbroken and should therefore be important for every influencer. Stay active and use a lot of videos in addition to pictures. We are always happy to send you new tips on how you can use your profile. Subscribe to the newsletter now and take no trends:

4. Show private things to retain followers

As an influencer you present yourself. Your work, family stories and hobbies. Worries, problems or even joys and personal happiness. Even if you already have many followers, you should still share private activities with your audience. This closeness is particularly important to ensure authenticity.

5. Strive for long-term cooperation

Mayflies like the one-off presentation of products does not attract followers’ attention, but astonishment. If you are convinced of an advertisement, then do not present the product only once.

That is why long co-operations with selected companies are particularly important. So, you create a kind of continuity. We at Audiencly can arrange long-term cooperation with you.

6. Find targeted interactions

Followers are no longer just silent admirers of influencers. You want to be more involved on the different platforms. Be it with your own opinion, comments or tips. You can specifically promote this interaction.

This is also important for communication with each other. For example, brand companies now look much more often at what interactions take place on the feed. An influencer’s advertising power is no longer checked solely based on its followers.

7. Pay attention to professional labeling

Every influencer should deal with the labeling requirements in detail. The latest innovations have given followers the opportunity to immediately recognize existing collaborations as such.

So, you underline your transparency towards all followers. It also protects you from fear of legal penalties. Label all campaigns that you produce with companies accordingly.

Conclusion: It is not worth buying fake followers

A while ago there were accounts that grew surprisingly quickly and thus made them well known. There were many fake accounts behind the followers.

The mechanisms, especially on Instagram, have changed. Fake accounts are exposed faster. With this action, the influencer loses trust in his loyal followers and discourages companies.

So, don’t buy fake accounts. Instead, follow our 7 trends in influencer marketing. We would be happy to help you find suitable partnerships. Contact us now:

 



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