As a new Instagram feature, there are “guides” for influencers. This category summarizes selected content (tips and advice for many areas of life) in the collections. The “Guides” category is located on the account next to the feed, IGTV and marked elements.
Attention is focused on the trust factor that followers place in their favorite Instagramers. The first profiles are already using the function. The selection is limited to creators and organizations that provide content related to well-being and security. In view of the Corona crisis, Instagram wants to provide resources for users who turn to the internet community to get help in different life situations.
Guides require the creation of new content on the Instagram account
In the Guides section, the news is displayed in a rectangular format that is more like the IGTV site than the feed. The content must be recreated for this tap. If a follower clicks on a posted post, Instagram opens a new page with the guide. This summarizes similar posted articles. This saves the followers a laborious search and impresses with improved clarity on the account.
It will be shown in the future whether a creator may include posts from other Instagramers in their own guide. This could cover a greater variety of different topics in the social media area. Individuals who are active on Instagram can structure their content in a more targeted manner. There would be a common place where contributions could be collected on inspiring topics.
This feature of Instagram will cover other areas in the future
What may be seen as health recommendations or tutorials for the new feature of Instagram at the moment could soon extend to other areas. For example, with interesting product recommendations from successful accounts. Even after the pandemic, this expansion can be an asset for influencers and their followers on Instagram.
Social media will remain an important aspect of communication in the future. Followers will increasingly focus on recommendations from their influencers. Anyone upgrading their account and marketing with the feature guides now offers real added value. Don’t miss any more news and subscribe to our influencer marketing newsletter: