Instagram influencer are the main advertising ambassadors. That becomes clear ten years after the launch of the social media platform. Influencer encourage buyers, encourage actions and share their lives with followers. The advertising messages are hidden.
According to the survey, every fifth consumer has already bought products on the advice of influencer. So, a bought influencer is a very good advertisement for companies. Influencer marketing plays an important role. More than 1 billion users can be reached on Instagram.
Audiencly develops successful concepts together with the company and the influencer. Together with IGTV and other social media channels, a far-reaching strategy is being built that reaches millions of followers.
Social media influencer have a long reach
A long range is important to companies. That is why they like to use successful influencer in their campaigns. But in addition to the stars, the small and medium-sized accounts are also interesting. They often have a particularly high engagement rate.
Whether for niche products or a smaller target groups – the Instagram micro influencer have just achieved greater demand in 2019. They have a particularly loyal fan group that is active and committed.
Instagram influencer marketing is transparent
But are the followers getting tired due to the increasing number of product advertisements? A survey cannot confirm this. It is accepted in the community that there are advertisements from influencer – if they have been marked as such.
In the past, subtle advertisements were common, but today it is made clear that this is a marketing campaign. This acceptance by followers means that influencer can also continue with their advertising campaigns.
So influencer are still a huge win for companies. Now you can use Audiencly to find the influencer that fits your marketing campaign perfectly. Contact us now.