The new Instagram shopping criteria include more retailers. This will enable influencers to use other options in the future. More profiles are now listed as retailers on Instagram and can sell their products. The requirements also count for influencers who offer merchandising products and sell them on the social media platform.
Instagram shopping with new criteria
From July 9, new criteria will apply to all current and future dealers. Companies and influencers must register in advance and receive approval for the sale. Anyone who has already been a dealer will receive a notification with the new requirements.
One condition is that the products must be marked by your own e-commerce shop. Links to Amazon or other advertising partners are not permitted. Instagram wants to make the shopping experience more trustworthy with this measure.
Instagram also checks this trustworthiness based on the profile. Dealers also have to appear established and authentic when it comes to the number of followers and their appearance. Those who are activated can list products via Instagram and link to the online shop. An Instagram checkout is currently being tested in America. In this way, users should be able to buy and pay for products directly via the Instagram app.
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