McDonald's isn't just serving burgers; they're serving marketing masterclass. The launch of its Chicken Big Mac with Twitch star Kai Cenat is a prime example. This campaign shows McDonald’s strategic mastery and deep understanding of influencer marketing.

Influencer marketing has become a powerful tool for brands to connect with their target audience. However, simply partnering with any influencer isn't enough. Success requires a strategic approach built on continuous testing, analyzing, and re-evaluating. This article explores the essential hack to influencer marketing success: a data-driven, iterative process.

In October 2024, we had the pleasure of supporting Marvel Snap in celebrating its second anniversary by promoting the limited-time High Voltage game mode to audiences in Europe. 

Influencer marketing isn’t just about securing collaborations; it’s about fostering meaningful engagement. Simply booking a creator to post about your brand is outdated. To truly connect with audiences and maximize impact, brands need to take a hands-on approach to influencer partnerships. Here’s how to create successful and engaging campaigns...

TikTok has shown that relying on a single platform can be a risky bet. The rise and occasional fall of social media giants have proven that adaptability is crucial for brands and creators alike. TikTok’s meteoric growth pushed some to a single-channel strategy, but regulatory scrutiny and shifting user behaviors show why diversifying across multiple platforms is the smarter long-term play.

When it comes to influencer marketing, Twitch is an absolute powerhouse that often flies under the radar. What started as a niche platform for gamers has exploded into a vibrant space where brands and influencers can engage audiences in real time like never before.

The gaming industry is booming, with over 3.42 billion players worldwide in 2024. Yet, many game developers and publishers are missing a golden opportunity: influencer marketing.

In the dynamic realm of social media and digital marketing, establishing genuine connections has become essential for success.

It happened! TikTok, the global social media phenomenon, was banned in the U.S.… for approximately 12 hours before coming back online.

How does this fragmentation affect influencer marketing, and how can brands adapt to ensure their campaigns remain effective? Let’s dive in.

Meta, the parent company of Facebook, Instagram, and Threads, is entering 2025 with sweeping changes that signal a bold new direction.

It's only January, and 2025 is already shaping up to be a year of seismic shifts in social media. From AI taking center stage to Instagram shaking things up with its push for original content, the landscape is more dynamic than ever. Here's your roundup of all the key developments so far this year:

As the year wraps up and we dive headfirst into the holiday season, it’s hard not to get excited about what’s on the horizon. Between Christmas shopping, New Year’s parties, and endless recaps of 2024, there’s also a lot of buzz about how influencer marketing is about to evolve.

The tables are turning daily for TikTok as the platform faces an impending ban in the United States. With the ban set to take effect on January 19, 2025, there is much at stake—not only for ByteDance, TikTok’s parent company—but also for millions of content creators, marketers, and businesses who rely on the app. 

YouTube’s new Watch With feature is revolutionizing how we experience content, bringing influencers’ real-time reactions straight to your living room. Discover how this and other updates are reshaping entertainment and fueling the rise of reaction content.

Viewbotting is distorting the digital marketing landscape, inflating metrics while leaving brands with low ROI. Discover how to detect bot-driven engagement and safeguard your campaigns for authentic, impactful results.

Twitch’s unmatched real-time engagement meets YouTube’s global reach and versatility—both platforms offer unique strengths for influencer marketing. Discover which is right for your brand, or how a combined strategy can maximize your impact.

Let’s take a deep dive and get you ready to ace your next YouTube influencer campaign.

Ride the Wave of 7 vs. Wild: Crashed—Germany’s Ultimate Influencer Show! Outdoor survival meets digital stardom in 7 vs. Wild: Crashed, the influencer phenomenon captivating millions. Discover how creative brand integrations and a star-studded cast of influencers from beauty, gaming, fitness, and entertainment make 7 vs. Wild a masterclass in influencer marketing—and why it’s the perfect stage for your next campaign.

Unlock Your Audience’s Hidden Superpower! User-generated content (UGC) is reshaping digital marketing, transforming audiences into active brand ambassadors. Paired with influencer marketing, UGC amplifies engagement, authenticity, and reach—making your campaigns more impactful than ever. In this article, discover how UGC enhances trust, drives participation, and creates vibrant brand communities. From creative campaigns to practical tips, we’ll show you how to spark a wave of genuine engagement and turn your audience into your most powerful marketers.

Cracking the Gen Z Code: Want to connect with the world’s most influential generation? Gen Z thrives on short-form content, authenticity, and interactive brand experiences. Platforms like TikTok, Instagram Reels, and YouTube Shorts are their playgrounds—where trends are born, communities are built, and brands win loyalty. Learn how to engage this tech-savvy audience with strategies that prioritize creativity, relatability, and authenticity. Dive into the trends and tactics shaping the future of marketing!

Is your influencer marketing campaign on the right track? The platform you choose can make or break your strategy. Whether it’s YouTube’s deep engagement, Instagram’s visual appeal, Twitch’s real-time interactions, or TikTok’s viral potential, each platform offers unique opportunities. Explore our comprehensive guide to discover the strengths and pitfalls of each platform and learn how to align them with your brand’s goals.

Who are the gaming world’s MVPs in 2024? From Twitch superstars to YouTube legends, today’s top gaming creators are rewriting the rules of influence and culture. Dive into our guide to the most influential gamers this year, their unmatched reach, and how brands are leveraging their power to connect with millions worldwide.

Gaming is no longer just a hobby—it’s a thriving community of over 3 billion people, driven by passionate influencers with cultural clout. From fashion to tech, brands have a unique chance to reach this engaged audience by teaming up with gaming icons. Discover why tapping into the gaming world could be the next big move for your brand!

Discover the key KPIs that drive successful influencer marketing campaigns! In our latest article, we break down the most essential metrics to track for performance and branding goals, helping you turn your influencer partnerships into impactful, data-driven successes.

Get an inside look at Audiencly’s latest Workshop, where our team came together to spark ideas, embrace change, and tackle the future of influencer marketing head-on. From collaborative brainstorming to thrilling team-building, we're not just growing—we’re evolving!

Learn how to craft influencer campaigns that truly resonate with audiences by balancing authentic content and promotional ads. Discover the latest strategies for maximizing ROI, from testing small influencers to scaling with macro creators, and explore how organic, well-integrated content drives lasting brand loyalty. Unlock the full potential of influencer marketing with our optimized approach!

Discover how Audiencly helps brands succeed globally through influencer marketing, with success stories like LootBoy and Le Temps de Cerise. Learn about key trends like micro-influencers and AI-driven personalities shaping the industry in 2024. Unlock the potential of global campaigns with our expertise.

Discover everything you need to know about the rising trend of AI influencers. Explore the benefits and challenges of working with virtual influencers, how they differ from VTubers, and which option is best for your next campaign. With our expertise in influencer management and marketing, we'll guide you on how to harness this trend for your brand’s success.

In 2024, influencer marketing is key for brands, projected to hit $24B. Success relies on finding authentic influencers, clear goals, and measuring KPIs like engagement. Learn the key steps of influencer research, outreach and booking and improve your next campaign with a little help by Audiencly!

Gamescom 2024 shattered records with over 335,000 attendees, offering a prime stage for gaming industry networking and collaboration. We were at the heart of the action, engaging with partners and visiting standout booths from our clients like Mihoyo and NetEase Games. From an exclusive interview with World of Warcraft’s Game Director to high-energy livestreams, the event was packed with highlights. With so much excitement, next year’s Gamescom is already generating buzz—don’t miss the full recap!

Fandoms play a crucial role in modern marketing by acting as engaged communities that influence brand visibility and consumer behavior. Marketers can effectively reach niche markets by collaborating with micro-influencers and leveraging user-generated content, ensuring authenticity and community involvement. Fandoms not only shape markets but also foster long-term brand advocates, making them a valuable resource for brands seeking to connect meaningfully with consumers.

Influencer marketing is a rapidly growing industry, projected to reach $24 billion by the end of 2024. It offers brands an effective way to build awareness and connect with targeted, engaged audiences, especially through platforms like TikTok. Micro-influencers, in particular, provide cost-efficient ways to drive strong ROI. By partnering with influencers whose content aligns with their brand, businesses can increase engagement, trust, and long-term customer loyalty.

Influencer marketing has become a key strategy for engaging consumers in 2024, especially on platforms like TikTok, YouTube, and Twitch. Our in depth guide to Optimized Influencer Marketing will help you through the essential steps for a successful campaign. From choosing the right influencers and platforms to developing authentic content and tracking metrics like engagement and ROI. Learn how you can benefit from influencer marketing to reach your target audience and boost customer loyalty!