7 vs. Wild: Crashed is making waves across platforms, offering an unparalleled opportunity for brands to connect with diverse, engaged audiences in Germany. Let’s explore why this influencer show has become a golden ticket for advertising success and how it sets a new standard for influencer marketing.
With its unique concept of outdoor survival, 7 vs. Wild has captured the hearts of millions in Germany and beyond. Season 4 premiered on Amazon Prime Freevee and achieved immediate success, securing the #1 spot on the German charts and outperforming high-profile series like The Rings of Power.
The delayed release on YouTube continued the momentum, with episodes averaging 1.5 million views and totaling more than 10 million views so far. Add in a robust engagement rate of around 5%, and it's clear that this influencer show connects with its audience.
One of the defining strengths of 7 vs. Wild is its ability to captivate the highly lucrative Gen Z and Millennial demographics. While the show’s survival theme naturally appeals to outdoor enthusiasts, its reach extends far beyond that.
Thanks to a diverse lineup of influencers from beauty, gaming, entertainment, and fitness niches, the show connects with a broad and diverse audience. Here's a closer look at the participating influencers and their unique appeal:
By tapping into these influencers’ diverse followings, 7 vs. Wild creates advertising opportunities that transcend its core theme. Brands can reach viewers with interests ranging from gaming and fitness to lifestyle and beauty, ensuring their products resonate deeply with audiences based on demographics and preferences—not just the show’s survival premise.
Want to Collaborate with Influencers Like These? Explore our exclusive Gaming Influencer List to find top creators who can elevate your next campaign.
The secret to the show's advertising success lies in its creative and organic integration of brands. Unlike traditional sponsorships, where products may feel out of place, we ensure that integrations fit the brands and are tailored to fit the show and the audience's demographics. This strategy has transformed 7 vs. Wild into a prime example of optimized influencer marketing, where campaigns are personalized and effective.
The key is ensuring that the product aligns with the audience's lifestyle and values, rather than strictly adhering to the show's theme.
Here are some placement types that we recommend:
The buzz around 7 vs. Wild doesn’t stop with the main episodes. Behind-the-scenes footage, reaction videos from cast members, and related content drive additional engagement.
For Season 4, the BTS series alone garnered more than 5.8 million views, 251K likes, and nearly 10K comments. Reaction videos on a number of channels further amplify the reach, creating an ongoing cycle of content and visibility.
HOLY Energy, a brand known for its modern, sugar-free energy drinks, serves as a shining example of successful sponsorship. By aligning its campaign with the values of health-conscious, youthful consumers, HOLY maximized its impact through:
This collaboration highlighted the importance of authentic storytelling and creative freedom, demonstrating how a brand can blend seamlessly with influencer-led content.
Here’s why brands should consider influencer shows like 7 vs. Wild for their next campaign:
7 vs. Wild is more than just a hit influencer show—it’s a powerhouse for influencer marketing. By combining a compelling concept with creative brand integrations, it offers a blueprint for connecting with modern audiences. As demonstrated by HOLY Energy's success, aligning with a show of this caliber can elevate your brand to new heights, providing authentic engagement and lasting impact.
For brands ready to make waves, 7 vs. Wild is the perfect stage. Dive in and harness the power of one of Germany's biggest influencer shows to connect with millions of potential customers.
