Influencer marketing has become one of the most effective ways for brands to connect with audiences across the globe. For companies looking to expand their reach on an international level, understanding the nuances of influencer marketing is essential. In this article, we'll explore how we at Audiencly have helped brands succeed around the globe, share insights on the power of influencer partnerships, and offer strategies to scale your marketing efforts in a rapidly evolving digital landscape.
In 2018, fresh out of high school, a young gamer turned entrepreneur launched what would become one of the fastest-growing influencer marketing agencies—Audiencly.
But the story starts even earlier, in 2015, when Adrian, Audiencly's CEO, first developed a skin trading platform for the popular game CS:GO, connecting with top players in the gaming world. Through this, he quickly realized the immense power of influencer marketing as traffic surged on various YouTube channels promoting the platform.
What began as freelance influencer management soon evolved into a full-fledged business, and in 2018, Audiencly was born. Fueled by a deep understanding of gaming and social media, the company rapidly attracted major brands, leveraging YouTube among other platforms to create impactful campaigns.
In just six years, the company grew to over 40 employees and reached a turnover of €14M, working with clients like NordVPN, AirUp, Displate, and acting as the exclusive marketing partner for Germany’s most popular web-show, 7 vs. Wild.
From humble beginnings in the gaming industry to expanding into sectors like e-commerce, Audiencly has proven that influencer marketing works across all industries—as long as you find the right creator match.
With a long-term vision to become the #1 influencer marketing agency worldwide, Audiencly is setting the standard for brands seeking to make an impact through international influencer campaigns.
One of our early success stories was LootBoy, an app that allows users to earn in-game currency, items, and vouchers for their favorite games by acquiring Loot Packs. The app also helps gamers to connect with others, join events, participate in raffles, and more.
We’ve been with LootBoy since their very first campaign, guiding them from local success in Germany to international recognition.
Through our influencer marketing efforts, LootBoy reached #1 in the German App Charts. As their ambitions grew, we supported their expansion into the US market, where our carefully crafted campaigns helped them reach the Top 3 in the US App Charts.
Today, we continue to manage their ongoing campaigns, maintaining their momentum in both the German and American markets. This success story is a testament to the power of influencer marketing and how it can seamlessly translate into international success.
But LootBoy is just one example of how we’ve helped brands expand globally. Another success story is Le Temps de Cerise (LTDC), a French fashion brand that sought to break into the German market.
By leveraging German fashion influencers, we crafted campaigns featuring curated outfits that matched the brand’s style while aligning with the interests of each creator’s audience. This personal touch not only introduced LTDC to a new customer base but also supercharged their sales in Germany.
To date, we’ve generated over 1.5 million impressions for LTDC, and we’re continuing to drive their long-term success with a two-year campaign that is still ongoing. This demonstrates the strength of influencer marketing—whether helping German brands make waves in new markets like the US or enabling international brands to thrive in Germany.
Through our global expertise, Audiencly makes influencer marketing work across borders, industries, and cultures. With the right creators and targeted campaigns, brands can achieve success anywhere.
As we’ve expanded our influencer marketing efforts to an international level, we’ve noticed emerging trends. Understanding these trends is crucial for brands looking to succeed in the ever-changing social media landscape.
At Audiencly we always try to stay ahead of the curve with our optimized influencer marketing approach. Here are key trends that we noticed in 2024 that you should definitely keep in mind:
In recent years, micro-influencers—creators with smaller, highly engaged followings—have become a major force in influencer marketing. Unlike macro-influencers or celebrities, micro-influencers offer a more personal connection with their audience, often leading to higher engagement rates. Their followers trust them, making them an ideal choice for brands seeking authentic interactions. We’ve found that consumers value this authenticity, particularly in niche communities where word-of-mouth carries significant weight.
This trend aligns with our own experience — authenticity drives engagement. For example, our campaigns for HOLY Energy, a gaming-focused energy drink, used smaller influencers to build a loyal fan base through genuine product endorsements, a strategy that has worked just as well in the US.
Fandoms or niche communities are becoming increasingly important for influencer marketing. Whether it’s a dedicated gaming audience, a specific fitness community, or an eco-conscious group of consumers, finding the right influencers who cater to these highly focused demographics can create meaningful engagement. These communities tend to be passionate and loyal, and influencers who speak their language are often seen as trusted sources of information.
For example, when we worked on marketing LootBoy in the US, we tapped into the gaming community’s unique culture, leveraging influencers who could directly relate to their audience’s interests. This targeted approach helped the app soar to the Top 3 in the US App Charts, proving that speaking directly to niche audiences can deliver remarkable results.
If you want to learn more about Fandoms and their growing importance in marketing, read our article about Influencer Fandoms: Reaching Niche Markets Across Industries.
A growing trend is the rise of AI influencers, fully digital personalities created through AI and computer graphics. Unlike traditional influencers, AI influencers offer brands complete control over their appearance, messaging, and persona. They never face the challenges of human influencers, such as scheduling conflicts or personal scandals, making them a highly flexible marketing tool.
An example is Lil Miquela, an AI influencer with millions of followers, who has worked with major brands like Calvin Klein and Samsung. While AI influencers offer exciting opportunities, they also raise concerns about authenticity and ethics. Despite these challenges, AI influencers are quickly becoming a key player in influencer marketing, particularly for brands looking to capture tech-savvy audiences.
Read our full analysis of the AI influencer trend and if it’s made to last here: AI Influencers: The Future of Digital Marketing?
Whether you're targeting audiences in Asia, the US, or Europe, influencer marketing is essential for any brand aiming to succeed on a global scale. The key is finding the right influencers to match your campaign goals.
Start by setting clear objectives and thoroughly understanding your target audience—this information will guide you to the right content creators who can effectively engage your market.
Once you've identified the right influencer, it's important to develop a concise brief. Outline your marketing goals, what resonates with your audience, and what your brand offers. Communicate these details to the influencer, but also give them creative freedom to craft content that feels authentic and compelling to their followers.
As your campaign unfolds, monitor the results closely. Review performance data to determine whether your chosen influencers are effectively reaching your target audience. Be prepared to adapt—whether that means adjusting the platform, changing formats, or collaborating with different creators. Sometimes doubling down on a successful influencer can yield even greater results.
If you want to learn more about the perfect influencer marketing campaign, read our ultimate guide to Optimized Influencer Marketing
Influencer marketing is a powerful tool, and strategy is everything. At Audiencly, we’re here to support you through every stage of your campaign—from booking and briefing to analyzing and optimizing. Start your next campaign with us, and unlock the potential of optimized influencer marketing to connect with your audience where it matters most.
Our journey from a small startup to a leading influencer marketing agency shows the transformative power of optimized influencer marketing. From our early beginnings in Germany to managing worldwide campaigns, Audiencly has helped brands navigate this fast-paced, dynamic industry.
As we head into 2024, we're excited to embrace new trends like the rise of micro-influencers, growing fandoms, and the potential of AI influencers. These developments continue to reshape influencer marketing and how brands connect with consumers in meaningful, authentic ways.
With clear goals, thoughtful planning, and the right influencers, your brand can successfully reach and engage audiences across borders—from the US to Europe, Asia, and beyond. Partner with Audiencly, and let's shape the future of influencer marketing together.
