In October 2024, we had the pleasure of supporting Marvel Snap in celebrating its second anniversary by promoting the limited-time High Voltage game mode to audiences in Europe.
For this campaign, we took a multi-platform approach, targeting multiple verticals and regions and leveraging YouTube and Twitch to bring Marvel Snap to millions of players!
Once again, using both YouTube and Twitch has proven to be a winning strategy. With about 1,450,000 views on YouTube and 110,261 hours watched on Twitch, we caught the eyes of so many interested gamers from all walks of life. Our 22 booked influencers reached verticals ranging from variety gaming to anime, informing their audiences about Marvel Snap’s new game mode and ultimately boosting its visibility to the max.
YouTube channels like Batzair, La Poire Fendu, and Ascuns alone drove almost 50% of the 1.2M views. Creating brand awareness in their French communities for Marvel Snap and integrating the game seamlessly and creatively into their videos.
For Twitch, we booked creators like TobinatoRLP, MisterMV, and Gotaga, all of whom come from different backgrounds and verticals and reach unique fanbases. Gotaga, the “French Monster” and former Call of Duty pro player, reaches shooter and e-sports fans young and old. MisterMV, a successful music producer and host of the role-playing show Game of Roles, reaches fans of high-quality entertainment. TobinatoRLP, a variety gamer, reaches diverse audiences and brings them to Marvel Snap.
Gamers are not a homogenous group, so this broadly targeted approach aims to bring the game in front of as many eyes as possible, supercharging its visibility online and reaching new and recurring players for Marvel Snap.
If you want to learn more about how to reach your gaming audience read our quick-start guide “Bring your Game to the Players with Influencer Marketing”.
We not only broadened our verticals we also booked different geo locations focusing on Germany and France to build and grow the European playerbase. Especially France creators managed to generate a high volume of views and engagements. Working with a variety of creative content creators we continuously refined and polished the campaign. We pivoted from dedicated videos towards integrations, sought first-hand feedback from our booked creators to improve their formats and integrations further and made it possible that these were not mere ads but part of engaging content that connected with their audience.
If you want to read more about our international campaigns check out Influencer Marketing at Audiencly: A Global Success Story
In the end, we’re really happy to have been part of this amazing campaign with international creators who engaged huge audiences with their creative content and flawless integrations. At Audiencly, our clients, creators, and the audiences we reach are our top priorities. We want to empower creators, boost our clients, and do that with content that audiences enjoy. Only when all 3 come together do we truly ace a campaign, and that’s what drives us every day.
With over 1,450,000 views, 110,261 hours, and an overall engagement rate of 5%, we’re truly satisfied with our job. However, we still aim higher. With every campaign, we collect new insights, have new ideas, and carry our learnings over to the next campaign!
Thanks to ByteDance for trusting us with this campaign, and a happy belated 2nd anniversary to Marvel Snap!
