If you want to build brand awareness and effectively reach your audience in 2024, you won’t get around influencer marketing.
The influencer marketing industry is booming, with an expected market value of $24 billion by the end of 2024. Brands worldwide are investing heavily in this space and planning to increase their marketing budgets in the future.
TikTok has quickly become one of the most popular social media marketing channels, allowing brands to reach millions of potential consumers. With the right influencer partnership, you can tap into a loyal and active community, creating a strong connection between your brand and your audience.
Influencers have highly specific audiences, segmented by niche interests. Brands can tap into these engaged communities, reaching their target audience where it matters most. Compared to traditional advertising, influencer marketing can be much more cost-efficient. Micro-influencers, in particular, can reduce costs while reaching large audiences and delivering strong ROI.
At Audiencly, we work with over 10,000 content creators worldwide and reach audiences in more than 10 languages. Our core markets include the US, Europe, and Latin America.
With our curated roster of influencers and our marketing strategy, we ensure that we find the right audience that matches your brand and has the purchasing power to convert.
Understanding your target audience's demographics and online behavior will help you identify creators whose content resonates with them. Influencers range from micro to macro, and the right fit for your brand will depend on their relevance to your industry, engagement rates, and the authenticity of their interactions with their community.
Remember, influencer marketing isn’t just about numbers. With the right campaign, you can earn brand awareness and trust, achieve high engagement and conversions, and build long-term customer loyalty.
At Audiencly, we collaborate with a wide range of content creators, including those exclusively partnered with us. This gives us a unique advantage in identifying and engaging your target audience. We develop creative formats with influencers to communicate your brand in the most informative, entertaining, and engaging way—from strategy and concept to influencer management and production. By carefully planning your budget, managing monthly spending, and continuously analyzing performance, we maximize the effectiveness of your campaign and help you achieve your desired goals.
One of our top clients, Socialpoint, is a Spanish video game developer specializing in free-to-play mobile games like Dragon City and Monster Legends.
Our collaboration with Socialpoint began in February 2021 with a clear set of goals:
We created 12 in-game character campaigns where we partnered with influencers to create unique and engaging content that aligned with their games’ aesthetic. Each influencer became their own dragon or monster, allowing their followers to play as their favorite influencer’s character in the online mobile games.
Our top performers—Dhar Mann, Stokes Twins, and CoryXKenshin—achieved over 47.5 million views, 1 million likes, and 65,000 comments.
We produced several creative integrations with our content creators, from challenges to craft their unique dragon to dedicated videos showcasing the game and weaving it into their storytelling.
In the end, we activated over 250 creators and garnered over 612 million views across Dragon City and Monster Legends, surpassing all expectations and reaching more players than ever before!
What are you waiting for? Maximize your ROI with Influencer Marketing by Audiencly! Whether you're looking to boost brand awareness, engage new audiences, or drive conversions, our team is here to help you achieve your goals with tailored social media marketing campaigns. Let's make your brand the next big success story!
