Gaming is more than just a pastime—it’s a booming industry and a global trend. With the rise of games like Fortnite and Minecraft making their way into mainstream pop culture, gaming content creators have become influential figures, especially among the highly sought-after Gen Z audience. Brands across industries have recognized the immense potential within the gaming community, leading to collaborations, sponsorships, and ad campaigns that tap into this dynamic audience.
In our article Why Brands Should Tap Into the Gamer Fandom, we explored why brands should pay attention to the gaming community and how they can best access this broad but fiercely loyal fandom. Now, let’s dive deeper into some of the most influential gaming content creators of 2024, their stats, marketability, and what makes them stand out. We’ll also take a look at some of the top creators we represent at Audiencly and what you can expect when working with our exclusive talents.
Ironmouse has taken the gaming and streaming world by storm, especially after a record-breaking Subathon on Twitch. As a Puerto Rican-American Vtuber, Ironmouse uses an anime-inspired avatar—characterized by a pink-haired girl with devil horns—that perfectly taps into the crossover appeal of gaming and anime fandoms. Her success on Twitch is unparalleled, with over 2.1 million followers and viewership peaks of 36K according to SullyGnome.
In September 2023, Ironmouse made headlines by breaking Twitch's record for the highest number of active subscribers, reaching an astonishing 312K during Subtember. She’s not just a streamer but a founding member of the American Vtuber agency, VShojo, which is testament to her influence in the Vtuber community.
For brands, Ironmouse offers an unparalleled opportunity to connect with gaming and anime fans alike. Her loyal audience, combined with her vibrant personality, makes her a powerful asset in any marketing campaign aiming to break through to geek and gaming subcultures. However, it’s important to note that working with a creator of her caliber requires both a substantial budget and the dedication to collaborate meaningfully. Brands that can meet these demands can expect significant results, as Ironmouse’s influence and loyal fanbase will drive high engagement and conversion rates. Her ability to build trust with her community makes her an ideal partner for brands ready to invest in a high-impact campaign.
A veteran of the gaming scene, Markiplier is one of YouTube's most established creators. With over 37 million subscribers and 1.8 million average views per video, Markiplier continues to dominate the platform with his entertaining content, which includes everything from playthroughs of popular games like Five Nights at Freddy’s to comedic sketches and charity livestreams.
Markiplier’s influence extends far beyond the gaming world. His strong bond with his audience is evident in his ventures outside of YouTube, such as his popular podcast Distractible and his interactive show A Heist with Markiplier. These endeavors have shown that Markiplier’s fanbase is not just interested in gaming but is also engaged in his broader creative projects.
What makes Markiplier particularly appealing to brands is his authentic connection with his audience. His relatability, humor, and openness about personal topics have helped him cultivate a dedicated following that trusts his opinions and recommendations. This makes him an excellent fit for brands, from fashion to wellness, as well as tech or entertainment companies looking to reach a broader demographic.
Although PewDiePie stepped away from daily uploads in recent years, his legacy as one of the most influential gaming creators remains intact. With 111 million subscribers on YouTube, he holds the crown as one of the most subscribed individual creators on the platform. PewDiePie, real name Felix Kjellberg, became famous for his Let’s Play content, particularly his Minecraft series, and is known for his humorous, irreverent style.
However, PewDiePie's career has not been without controversies. Over the years, he has faced public criticism for offensive jokes and comments, which caused some brands to sever ties with him. This history means brands need to carefully consider whether partnering with him aligns with their values and marketing objectives. Transparency and a thorough vetting process are essential for brands contemplating a collaboration with PewDiePie.
That said, in recent years, PewDiePie has undergone a shift in both content and persona. His move toward semi-retirement, along with his focus on more personal and family-oriented vlogs, marks a significant change from his early career. Now living a quieter life in Japan with his wife Marzia and their newborn son, his content has evolved to include lifestyle topics, from traveling to day-to-day life. This shift makes PewDiePie especially interesting for lifestyle brands looking to target a maturing audience. His personal connection with his fanbase and his shift toward wholesome, family-focused content presents a new opportunity for marketers to engage with him in a way that aligns with this softer image.
Jacksepticeye, also known as Seán McLoughlin, is one of YouTube’s oldest and most established creators in the gaming space. Active since 2012, he has managed to sustain and grow his audience over the years, now commanding one of the largest gaming communities both in the U.S. and globally. With 30 million subscribers on YouTube and 1.2 million followers on Twitch, Jacksepticeye’s consistent success makes him a trusted name in the industry.
Like PewDiePie, Jacksepticeye has evolved alongside the platform, consistently staying relevant in a rapidly changing environment. His history and the sheer size of his audience make him a safe bet for any brand that has the budget to collaborate with him.
One of his most admirable qualities is his commitment to social impact, which shines through in his annual Thankmas charity streams. Rallying his community to raise millions of dollars for various causes, Jacksepticeye’s reputation as a positive force in the gaming world makes him a great fit for brands looking to align with creators who prioritize authenticity and social responsibility.
For brands that want to work with a long-standing and highly reliable creator, Jacksepticeye offers the reach, consistency, and positive image to drive successful marketing campaigns.
One of the most recognizable faces in gaming and streaming, Pokimane (Imane Anys) has built an empire across multiple platforms. With 9.3 million followers on Twitch and 6.6 million subscribers on YouTube, she is one of the most successful female creators in the space. Known for her League of Legends streams, variety gaming content, and IRL (In Real Life) streams, Pokimane’s versatility has helped her acquire a broad spectrum of viewers and loyal fans.
What truly sets Pokimane apart is her ability to engage across multiple platforms, including Twitch, YouTube, Instagram, and TikTok, making her one of the most useful and versatile creators in influencer marketing. Her cross-platform presence allows brands to reach broader audiences, whether they’re focused on gaming, lifestyle, or general entertainment. Pokimane’s multi-faceted content gives brands the flexibility to integrate in various ways, from product placements to sponsored streams and social media shout-outs.
Her ability to seamlessly transition between gaming, lifestyle, and IRL content makes her appealing not just for gaming brands but for lifestyle, fashion, and even tech companies looking for authentic engagement with diverse audiences. If your brand is looking for a highly visible and influential partner capable of executing different types of integration, Pokimane offers a wide range of possibilities that few creators can match.
At Audiencly, we take pride in representing some of the most talented and influential gaming content creators. With a carefully curated list of over 100 creators, our roster includes both established stars and rising talent, giving brands access to a diverse range of gaming audiences. Some of our exclusive influencers include:
Check out all of our talents in our exclusive 100+ Gaming Creator List.
From micro-influencers to the big names, our big range of talents allows us to tailor influencer marketing campaigns to fit any brand’s budget, ensuring that we can get your campaign up and running, no matter the size of your investment.
Whether you’re looking to work with smaller creators who have a highly engaged niche audience or established stars with millions of followers, we’ve got you covered. We give you access to some of the top talents in the gaming world, allowing for diverse campaign strategies—from immersive brand integrations to expanding your brand’s awareness across multiple platforms.
In 2024, the gaming content creation space continues to thrive, and the opportunities for brands to leverage this influence are greater than ever. By working with creators in the gaming community, businesses can tap into one of the most passionate and engaged audiences around. Whether through livestreams, Let's Plays, or creative campaigns, the gaming community is ready to embrace brands that understand their values and speak their language.
